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UC Berkeley

Survey Reveals Over Half of Hardcore Gamers Avoid Full-Priced Titles

A recent survey has uncovered a significant trend among hardcore gamers, revealing that more than 50% are no longer willing to spend full price on video games. This finding is particularly noteworthy as it highlights changing consumer attitudes towards game pricing across different age demographics. As first reported by Pure Xbox, the survey was conducted by IGN in collaboration with Kantar and UC Berkeley, targeting a diverse range of gamers segmented into three age groups: 14-29, 30-44, and 46-61.