Xbox Rebrands Its Social Media Presence Following Fan Poll

contact@aggrofeed.com (AggroFeed) — Sat, 16 May 2026 01:53:41 +0000

In a move reflective of fan engagement and branding strategy, Xbox has rebranded its social media presence on X, adapting its name to “XBOX” in all capital letters. This decision follows a recent poll conducted by Xbox CEO Asha Sharma, which asked followers to choose between “Xbox” and “XBOX.” The poll garnered significant participation, with 19,176 votes cast, and the results showed a strong preference for the all-caps version, securing 64.8% of the votes.

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Xbox Rebrands Its Social Media Presence Following Fan Poll