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Grand Theft Auto 6

Take-Two's CEO Discusses Pricing Strategy for Grand Theft Auto 6 and Hints at Future L.A. Noire Projects

Ryan Park
Industry Grand Theft Auto 6 Take-Two Interactive L.A. Noire Strauss Zelnick Gaming Industry
During the iicon conference, a gathering tailored for video game executives, Take-Two Interactive’s CEO Strauss Zelnick provided insights into the pricing strategy for the much-anticipated Grand Theft Auto 6, as first reported by IGN. While Zelnick refrained from disclosing a definitive price, he indicated that it would likely not align with the super-premium rates that have been speculated.

Take-Two CEO Confident in Grand Theft Auto 6's Broad Appeal

Ryan Park
Industry Grand Theft Auto 6 Take-Two Interactive Rockstar Games Strauss Zelnick Gaming Industry
In a recent interview, Take-Two Interactive’s CEO Strauss Zelnick shared his strong belief in the commercial success of Grand Theft Auto 6 (GTA 6), asserting that he can’t envision any adult gamer with a console opting out of the highly anticipated title. As first reported by GameSpot, Zelnick emphasized that GTA 6 will attract a wide range of players, including younger audiences and those who are new to the franchise.