Nintendo Switch Surpasses Pokémon and Disney as Top Brand Among Japanese Teens
In an eye-opening survey conducted by the influential research group, Monac, the Nintendo Switch has emerged as the second most popular brand name among Japanese teenagers. This revelation comes as a surprise, especially since the beloved Pokémon franchise and even the iconic Disney brand were placed in third and fourth positions, respectively. The Switch’s popularity shines brightly in a market that’s traditionally dominated by rich storytelling and nostalgia.