Game Branding on AggroFeedhttps://aggrofeed.com/tags/game-branding/Recent content in Game Branding on AggroFeedHugo -- gohugo.ioencontact@aggrofeed.com (AggroFeed)contact@aggrofeed.com (AggroFeed)&copy; 2026 AggroFeed. All rights reserved.Sun, 17 May 2026 06:39:25 +0000Microsoft Rebrands Xbox, Introducing New Visual Identityhttps://aggrofeed.com/xbox/microsoft-rebrands-xbox-introducing-new-visual-identity/Sun, 17 May 2026 06:39:25 +0000contact@aggrofeed.com (AggroFeed)https://aggrofeed.com/xbox/microsoft-rebrands-xbox-introducing-new-visual-identity/<p>Microsoft is initiating a significant rebranding of its gaming division, transitioning the name “Xbox” to “XBOX.” This change comes following a fan poll and is part of a broader strategy overseen by Asha Sharma, who recently stepped into the role of chief of Xbox. As first reported by VGC, this move aims to revitalize the brand and better connect with its audience.</p>